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Brush Buddies Licenses Shopkins for Oral Care and More

If you don't recognize the character at the left, don't worry, your kids will.

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By: Christine Esposito

Editor-in-Chief

In the never-ending battle to get young kids to brush their teeth, parents often turn to their child’s character du jour—and Brush Buddies has added a hot commodity with Shopkins.   The new oral care collection will feature Shopkins characters on powered and manual toothbrushes, travel kits, light up brushes and singing brushes as well as bandages, hand sanitizers and face tissues.   “Shopkins is one of the most exciting and fastest growing brands out there,” says Anish Patel, CEO of...

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